Health food retailer Holland & Barrett is understood to be reviewing its social media account, having last week named a new lead creative agency.

According to Campaign, the Nuneaton-based firm’s review is in its early stages and it has not yet reached the shortlist stage. The incumbent since 2023 has been SocialChain.

At the time, the agency won a competitive pitch process against Born Social and Gravity Road in a three-way final round.

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Early last week, Marketing Beat reported on the brand’s decision to appoint London-based outfit Lucky Generals to lead its creative output, also resulting from a competitive pitch process.

Speaking on its decision to select Lucky Generals, Mark Singleton, CMO of Holland & Barrett said: “This is a significant moment for us. As we evolve to become the go-to name in wellness, we wanted a creative partner who could match our ambition.”

“Lucky Generals impressed us with their emotive thinking and collaborative spirit. We can’t wait to see where this partnership takes us.”