Social media network Snapchat has unveiled the latest instalment of its ongoing ‘Little Joys’ campaign platform, collaborating with big-name brands including McDonald’s, Tesco and Lime.

Working with creative agency Weirdo and Undercover Arts, the work features real ‘Snaps’ from real ‘Snapchatters’ to highlight the unique ways in which the platform’s users communicate.

The campaign follows on from the Christmas launch of ‘Little Joys’, which showcased how Snapchat could help bring family and friends together during the festive period.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“Snaps are joint moments shared between friends and family; small threads of connection that make relationships stronger,” said Harley Ilott, head of UK marketing at Snap Inc.

“Our latest campaign aims to encapsulate the essence of this, emphasising this sense of community and belonging, showing how Snapchat facilitates meaningful interactions and brings people closer.”

Digital creative will go live on social and across digital video including YouTube and Sky, supported by a series of executions via out-of-home placements.