Paramount International Advertising Sales will offer brand partnerships and sponsorship exclusively across its UK portfolio, the company has announced.
The TV provider will deliver fully integrated, creative marketing partnerships to brands, allowing them to get “closer” to Paramount’s content.
This includes the newly relaunched free-to-air PSB network 5, Paramount+, Pluto TV, MTV, Nickelodeon and Comedy Central.
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Lee Sears, president of Paramount International Advertising Sales, said: “Our creative storytelling expertise combined with our commercial capabilities allows us to meaningfully connect brands to our iconic IP across our unrivalled platform mix in the UK and globally.”
He added: “This seamless creative solution across our vast ecosystem offers brands a unique opportunity to reap the benefits of being associated with premium content, while complementing our longstanding relationship with Sky Media that continues to deliver significant reach and scale through our UK portfolio.”
