The Unlimited and Pablo partnership has been appointed agency of record for a key government climate initiative, the Breakthrough Agenda.
The latest in a string of public sector wins for the creative consortium, the account was secured following a competitive pitch process against other agencies currently working with the government.
The contracts, which cover website design and development, social strategy, content creation and PR around key periods, will be managed by bespoke specialists across Unlimited, including TMWX, TMW Tomorrow and Nelson Bostock.
“Challenges don’t get bigger or more important than this,” said Unlimited president Tim Bonnet.
“At the heart of solving the climate crisis is unpicking human behaviour that can limit progress. We’re excited to be able to use all our expertise in human understanding to help the Breakthrough Agenda achieve its goals.”
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Led by the Department for Energy Security and Net Zero, the Breakthrough Agenda was launched at COP26, with the goal of strengthening international efforts in making green solutions the “most affordable, accessible and attractive option” by 2030.
Work will begin with Unlimited’s human understanding lab conducting a comprehensive audience review, including social listening and audience mapping.
A new website, created by TMWX, will then act as a central hub for events, news and content, while TMW Tomorrow will launch and manage an official LinkedIn account to amplify key updates and promote global stakeholder activity.
Elsewhere, Nelson Bostock will activate PR around high-profile climate-focused events throughout the year – such as COP – to increase both urgency and awareness.
