Sky Media has appointed Matt Hill as its newest director of insight and measurement, following a competitive search process.

Hill, who starts his role in February, will replace Lucy Bristowe who left the team earlier this year. He joins from Thinkbox where he established himself as an industry thought leader.

While in the role Hill had designed, commissioned and delivered and led numerous award-winning research initiatives.

Drawing on over 20 years of experience, he will be responsible for Sky Media’s measurement, research and insight teams and programmes across both TV and digital.

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Commenting on Hill’s appointment Sky Media’s managing director Brett Aumuller said: “We’re thrilled to welcome Matt to the team.”

“His impressive record and passion for research and measurement will be invaluable for the team and our customers as we continue to innovate and lead in this rapidly changing landscape.”

Expressing his excitement about the new role, Hill said he was “delighted” to be joining Sky Media.

“With measurement and insight at the forefront of industry debate, I’m looking forward to working with the Sky team and their wealth of data, with the ambition of sitting at the centre of the progress the TV industry is going to make in this space.”