Tottenham Hotspur FC has unveiled its Third Kit for the fledgling 2024-25 season, with a new brand campaign and film to promote Nike’s latest design.
Centred around a 60-second film created by London agency Run Deep, the work features cameo appearances from Bethany England, Drew Spence, Amanda Nilden and Destiny Udogie.
Telling the story of Ava, a young Spurs fan following in her dreams of becoming a football and EA SPORTS FC content creator, the spot was directed by Chrome’s Madeleine Penfold and has a strong made-for-social feel.
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The star-studded short film also boasts appearances by viral rapping sensation Formz, BBC Radio1 DJ Jess Iszatt, YouTube star Danny Aarons and Football Freestyle legend Billy Wingrove.
The new, all-green kit will look to reflect the club’s North London heritage with a strong nod to the iconic ‘Seven Sisters’ trees that have stood at the heart of Tottenham for several hundred years, giving their name to a community and railway station.
Made with Dri-FIT ADV, Nike has leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to provide an optimal football kit for professionals.
