Car manufacturer Audi is telling the love story between a moth and the car’s dynamic new headlight signatures as it showcases the features of its new SQ6 e-tron vehicle.
Created by BBH London, ‘Love At First Light is the hero film and the first in ‘Audi Design Love Stories’ campaign, which draws on light, sound and vision to put the car manufacturer’s newest tech innovations front and centre.
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The second film shows an SQ6 full of fish swimming in the glow of the car’s ambient light, while a third shows an owl being captivated by the integrated headrest speakers.
The films were directed and animated by The Berry Boys with further animated support from Tape.
BBH’s other recent creative works include works for Tesco, Burger King, Prostate Cancer UK and many more.
The agency held the account for Volkswagen Commercial Vehicles UK earlier this year.
BBH’s long-stand relationship with Audi has seen it produce a number of iconic campaigns, including one which featured hands grasping slippery objects including a slippery fish, a frog and a bowling ball to showcase road grip technology.
