Specsavers’ award-winning in-house creative agency is rebranding from Specsavers The Agency to Specsavers Creative.

The in-house agency is responsible for the ideation and creation of all the optician and audiologist chain’s advertising and marketing campaigns, such as the globally renowned, ‘Should’ve Gone to Specsavers’.

Now in its 44th iteration, the agency has now recently launched an audiology campaign, ‘The Joy of Ordinary Sounds’, to shed light on the joys of rediscovering sound after hearing loss.

A team of just over 100 members, the agency encompasses a full-service team, (producers, strategists, artworkers, conceptors, account handlers and designers).

Subscribe to Marketing Beat for free

Sign up here to get the latest news sent straight to your inbox each morning

“The World Economic Forum recently named creativity as the most important skill to have in your workplace, and we’ve got it in abundance,” Specsavers Creative managing director, Nicola Wardell.

“The rebrand of Specsavers Creative is underpinned by the fact that creativity is the single biggest determinant of long-term advertising profitability within a brand’s control. At the same time, creative quality is the second most important short-term driver of ROI behind reach.

“Creativity is the fuel that supercharges our marketing activity, something we’ve been proudly doing in house for decades. So, we have decided to put the ‘creative’ right back at the centre of our name, focusing on the place that we uniquely play within the business. We’re all here for one purpose – to act as the creative compass for the brand we are all proud to be part of,” Wardell concluded.