Optical retailer Specsavers is spotlighting its specialist audiology services with a typically tongue-in-cheek campaign that celebrates the joy of ‘rediscovering’ ordinary sounds.

Created by the retailer’s in-house agency, the spot focuses on the joy that people with hearing difficulties can feel when getting re-acquainted with so-called ‘ordinary’ sounds after a visit to the audiologist.

Featuring no brand voiceover or dialogue, the stripped-back creative is focused squarely on the beauty of the sounds portrayed. Running across TV, video-on-demand and cinema, the hero film will be supported by additional executions across out-of-home, press and digital.

“Hearing loss often happens gradually. From our research, customers told us that when they get a hearing aid they realise how much they’ve missed everyday sounds, like rainfall on a window or a zip opening and closing,” Specsavers marketing services director, Victoria Clarke said.

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“This campaign is about reminding people of the beauty of those everyday sounds and encouraging those with hearing loss that they could find these sounds again with Specsavers.”

Forming the second phase in the roll-out of Specsavers’ wider audiology campaign, the spot follows on from last year’s campaign, which focused around the stigma of hearing loss and showcased different scenarios that people could relate to.

Specsavers audiology trading director James Thomas added: “Specsavers is best known as an optics care provider, but we are so much more.

“Caring for hearing as well as sight is the reason we exist, and we hope this campaign helps people who may be struggling with hearing loss realise this and start the journey to rediscover the sounds they may have been missing.”