Aldi has named Kyrsten Halley as joint marketing director, leading the discount grocer’s marketing team and strategy as it teases “exciting plans” for 2024.
Halley joins the discount grocer from her previous role as marketing director at The Flavourists, owned by UK-based food manufacturing group, The Samworth Brothers, where she also advised on group brand strategy. She will be working alongside her counterpart Jemma Townsend.
Having also spent time as Ryvita’s head of brand, Halley will now be tasked with leading Aldi’s brand campaigns and partnerships, including its flagship collaboration with Team GB and ParalympicsGB.
“Aldi has become one of the UK’s leading brands and is famous for disruptive and memorable campaigns,” said Aldi’s group marketing and communications director Nick Ridley, who has overall responsibility for the supermarket’s marketing function.
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“From Kevin the Carrot to Cuthbert the Caterpillar, and our ongoing support for Team GB and ParalympicsGB, our marketing team has been responsible for award-winning work that has driven fantastic business results,” he continued.
“Kyrsten joins Jemma and the rest of our team at a time when we are achieving record growth in the grocery sector. Popularity and demand for Aldi has never been stronger, and the team has exciting plans for the rest of this year and into 2024.”
Halley and Townsend will look to build upon the supermarket’s recent marketing success, having picked up numerous awards in the last few years for its viral #FreeCuthbert campaign.
