ITV has today (14 April) announced that Sky Mobile will become the new headline sponsor of one of its flagship shows, Britain’s Got Talent.
Returning for its 16th series on Saturday 15 April and Sunday 16 April, the programme’s latest sponsorship deal comes as the results of a partnership between the broadcaster, Fremantle, Sky Mobile and EssenceMediacom.
“Britain’s Got Talent is a juggernaut of family entertainment television and it’s wonderful to have Sky Mobile sponsoring the show for what’s sure to be another amazing series,” ITV director of commercial sales and partnerships, Mark Trinder said.
“The creative idents bring together both Sky Mobile and Britain’s Got Talent’s recognisable branding creating maximum impact for viewers and utilising the power of TV.”
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The collaboration will also see the mobile provider offer tickets to customers via its loyalty programme, Sky VIP, giving them the chance to attend the live semi-final and final.
Sky Mobile director of commercial, marketing & propositions, Pierre Copin added: “One of the joys of watching prime time TV is the ability to share the highs and lows with your friends and family – Britain’s Got Talent epitomises this perfectly, with fans experiencing a roller coaster of emotions.”
“The conversations our idents represent will be recognisable to so many Brits and showcase the delight we all feel in sharing these moments with the people we love. We’re really excited to be part of the Britain’s Got Talent family and looking forward to seeing the fantastic talent we have across the UK.”
