Budget hotel chain Ibis has unveiled a “playful” social miniseries, aimed Gen Y and Gen Z travellers.

The series, titled ‘The Go Getters’, is the first marketing of this type from the hotel chain and expands on its ‘Go Get it’ platform.

It follows five friends (all real content creators/filmmakers) attempting to travel to Budapest for a weekend away. The miniseries shows them navigating a series of travel mishaps such as naps lasting too long, missing luggage and booking the wrong country.

The series is designed for Tiktok and Instagram, and the brand plans to release the series on additional platforms, including YouTube shorts.

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“The Go Getters represents a fundamental shift in how hospitality brands can connect with the next generation of travellers,” said Jean-Yves Minet, global brand president, ibis brands.

“Gen Y and Z don’t just consume content differently – they expect brands to entertain, not interrupt. Miniseries allow us to do exactly that. We’re not asking for their attention; we’re earning it by creating stories they associate with and actually want to watch and share. This format lets us showcase the Ibis experience – warm, reliable, spontaneous – through characters and situations that feel genuinely relatable.

He added: “It’s innovative because we’re meeting travellers where they already are, on the platforms they love, with content that respects their time and intelligence. Most importantly, we’re building something ownable and repeatable: an entertainment franchise that can grow, adapt, and evolve with our audience.”