Online retailer Asos is launching a “premium” pop-up on London’s Carnaby Street next month.

The fashion brand’s pop-up is set to run for ten days, from 7 to 16 November, and will feature more than 200 garments across winter layering, partywear and gifting.

It will house brands including Asos Collective, Asos Arranage line, AllSaints, Carhartt WIP, Topshop and Topman.

Additionally, the pop-up will be the only physical location where shoppers can purchase the second drop of the Adidas x Asos collaboration, which rolls out online on Thursday (30 October).

A statement trainer wall will display top picks from Adidas as well as other premium footwear brands.

Alongside the fashion offering, the pop-up will enable shoppers to buy products from beauty brands including Charlotte Tilbury, Medicube and Bubble.

Loyalty members of “Asos World” are also able to book personal styling sessions during the exclusive early access event on 7 November, from 11am to 2pm.

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The event will include interactive installations and grant one in every ten shoppers a beauty goody bag.

Asos EVP of brand and creative Vanessa Spence said: “Asos has always been about inspiring confidence through fashion and beauty, and this pop-up is a celebration of that.

“We’re bringing together our most exciting products in one place, giving customers the chance to discover and create outfits from our unique curation of brands and styles in real life.

“There’s no better time to do it than in the lead up to the holidays, right in the heart of London.”

Last month, rival fashion brand Shein returned to Oxford Street with a pop-up, which ran from 26 to 28 September.

The temporary store, located at Future Stores on 95 Oxford Street, showcased the retailer’s autumn/winter 2025 collection.