Asos has selected a new strategic media planning agency as it focuses on building its brand with a full funnel marketing approach going into 2024.
I beg your pardon? Why CMOs need to learn the language of the boardroom
The DMA’s head of insight Ian Gibbs explains how CMOs can communicate with execs in the boardroom to achieve long-term success.
Topshop Topman unveil denim campaign for Spring-Summer 2023
Topshop and Topman have unveiled a denim collection for its Spring and Summer 2023 campaign.
Asos partners with Criteo to overhaul advertising proposition
Fashion retailer Asos has partnered with ad tech firm Criteo to power its sponsored and enhanced display ads across a wide range of touchpoints.
Moonpig removes pugs from cards: Do brands have a social responsibility to promote animal welfare?
Moonpig has announced that it will stop selling cards featuring images of ‘breathing impaired’ dogs after receiving backlash from campaigners.
Love Island named most inspirational TV show for fashion as influencer marketing continues to grow
Love Island has been named the most influential TV show for personal style, according to a survey commissioned by ASOS.
Nike, Spotify and Vans among Generation Z’s favourite brands
Nike, Spotify and Vans are among a list of brands that Seed marketing agency have found to be Generation Z’s favourite names.
EasyJet appoints Asos’ Robert Birge as its new marketing lead
EasyJet has named Robert Birge as its new chief customer and marketing officer, Birge will leave his current role later this month.