Co-op Wholesale has extended its partnership with Roadchef to supply 31 WHSmith stores at motorway service areas nationwide.

From early October, the new supply agreement will see a mix of branded and Co-op own-label ambient, chilled and frozen food and drink products rolled out across WHSmith outlets at motorway service provider Roadchef sites.

The move builds on a strategic partnership announced last year and marks the next stage of Co-op’s growth in the B2B market.

Co-op wholesale director of business development and growth Ian King said: “This marks an exciting next step in our partnership with Roadchef where we’re on a fantastic start and accelerating momentum.

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“This is a reflection on the strength of our proposition, and flexibility of the model to ensure we’re bringing growth for our partners in a way that suits them and their business.”

Roadchef retail, procurement and supply chain director Kevin Whitehouse added: “At Roadchef, we’re continuously working to enhance the customer experience across our service areas.

“Extending our partnership with Co-op Wholesale into WHSmith stores is part of our ongoing commitment to ensuring we remain a top choice for motorists seeking convenience, variety, and quality on their journeys.”