WHSmith has responded to the outcry following its its controversial decision to rebrand some stores with a new version of its logo.
Privacy is key as Britain’s most and least trusted retailers revealed
Britain’s most and least trusted retailers are revealed as consumers actively change their shopping habits to avoid being tracked by retail brands.
Opinion: Why WHSmith is no longer pushing the envelope
WHSmith has become a cliché, according to CEEK Marketing founder, Charlie Terry, who explains why other retailers should take heed.
Marcus Rashford and WHSmith partner for children’s book giveaway
WHSmith and Marcus Rashford have continued their collaboration with the National Literacy Trust and Macmillan Children’s Books.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.