Fast food giant KFC has partnered with British bakery chain Greggs to “unite the nation’s favourite food combo” – flaky Greggs Sausage Rolls drenched in famous KFC gravy.
Developed by London-based creative agency Mother, the ‘Gravy Meets Pastry’ will start with a three-day road trip, kicking off today (7 August) in London’s South Bank.
The two vans involved will then travel up to Manchester (8 August) and Newcastle (9 August), serving up free Greggs Sausage Rolls doused in the US restaurant chain’s golden gravy.
“At KFC, we bleed Gravy. We go to obsessive lengths for our liquid gold, and so do our fans. In fact, it was them who inspired this once in a lifetime event, calling for us to partner with Greggs and unite our iconic Gravy with their iconic Sausage Rolls,” said Phoebe Syms, brand manager at KFC UK and Ireland.
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“Now we’re joining forces for just a few days to give the people a taste of what they really want…it’s time for Gravy to meet Pastry. You’re welcome.”
The first 200 fans in the queue on each day will be able to get their hands on exclusive ‘Gravy Meets Pastry’ bucket hats, while those who miss out will be able to order sharing buckets via Uber Eats in London, Manchester, Newcastle and Birmingham on 15 and 16 August.
Fiona Mills, brand comms lead at Greggs, said: “With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we’ve always known our Sausage Rolls are a true British icon.
“And why not pair one icon with another? We can’t wait to see what Greggs and KFC fans make of our latest partnership – we’re sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket…”



