Soft drink brand Pepsi MAX is launching its first-ever integrated creator-led campaign to capitalise on the summer popularity of chilled beverages.
Crafted in partnership with its own creator community, the Pepsi Pioneers, ‘Bring Out the Flavour’ will shine a spotlight on the brand’s core summer flavour range – Cherry, Lime and Mango.
Steven Hind, CMO of beverages, UK and Ireland at PepsiCo said: “The ‘Bring Out The Flavour’ campaign marks a significant moment for Pepsi MAX.
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“By empowering our Pepsi Pioneers to not only co-create but also star in the campaign, we’re not just launching new advertising; we’re deepening our authentic connection with our audiences.
This campaign is a vibrant celebration of our flavour range and the positive mood shift it brings, encouraging our audience to embody unapologetic enjoyment every day. It’s a testament to the power of true collaboration and our belief in the creative energy of our community.”
The integrated ‘Bring Out The Flavour’ campaign will run across out-of-home, digital, social media and experiential, relying for the most part on influencer marketing for its amplification.
