Ogilvy has created a new health influencer division to fight medical misinformation and help pharmaceuticals tap into social media health trends.
FCA teams with ASA for new financial social media guidance
The Financial Conduct Authority (FCA) has teamed up with the Advertising Standards Authority (ASA) to issue a new set of social media guidance for financial promotions. The new guidance clarifies…
Read MoreIAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Asda embraces the rise of ‘granfluencers’ in new social media campaign
Shopping-savvy “granfluencers” test out Asda’s Aldi and Lidl Price Match promise in the retailer’s latest social media campaign.
Kraken Rum appoints The Goat Agency as influencer agency
Kraken Rum has selected the US arm of The Goat Agency as its influencer agency after it won a pitch with an aesthetic, social-first campaign.
Shell under fire for promoting fossil fuels to kids through Fortnite
Shell is under fire from climate activists for promoting fossil fuels to children through partnering with popular gamers and online youth influencers.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
Data: UK consumers are embracing de-influencers in financially challenging times
Flash and unattainable influencer content is losing its grips with consumers while de-influencer marketing continues to make an impact.
Ogilvy calls for crackdown on AI-generated social media ads
Ogilvy has called for an industry-wide policy change to label AI-generated influencer content on social media with the hashtag #PoweredbyAI