Sports retailer Intersport has partnered with Adidas on a new campaign to celebrate all the different ways in which sport lovers ‘Make Football Their Game’.

The campaign will be focused around women’s football ahead of the 2025 Euro final between defending champions England and Spain on Sunday (27 July).

The social campaign will be based around a series of films demonstrating the unique, diverse and inspiring stories of six different players from Germany, Spain, Sweden, Greece, Slovenia and Switzerland, with each film show how the players developed their love of the game.

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“As shown by the great excitement in Switzerland this summer, women’s football continues to grow and inspire. We are therefore proud to celebrate enthusiasts ‘Making Football Their Game’,” said Eliane Ruch, category manager athletics for Intersport.

“By focusing on the stories of six different players from six countries – Spain, Sweden, Switzerland, Slovenia, Greece and Germany – this campaign demonstrates not only the passion and community that football provides, but how our unique stories and experiences define our love of the sport.

The film will be launched across Intersport’s key European markets and will be featured prominently across Adidas communications, with the German brand being a key partner of the Women’s Euro.