Condiments brand Heinz has unveiled a new omnichannel campaign showcasing the emotional connection consumers have with their food.
The creative highlights “key consumption occasions” such as the first bite at a festival.
At the centre of the campaign, titled ‘Lost in Love’, is a spot featuring a tennis spectator who only has eyes for his hot dog.
Wieden+Kennedy London, creative directors Joe de Souza and Juan Sevilla said: “In this campaign we really wanted to focus on the sheer irresistibility of Heinz sauces. When you’re enjoying a Heinz moment, nothing else matters.”
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The campaign will run across TV, social media and out-of-home.
“Balancing functional messaging with emotional storytelling, ‘Lost in Love’ speaks to a universal consumer truth that great tasting food can cause total, uninterrupted and blissful immersion in a moment,” said Karen Owen, chief growth officer, Europe and Pacific Developed Markets at Kraft Heinz.
The campaign is the second in a series of taste-focused campaigns.
