WATCH: Nike enlists help of Football superstars to launch new brand identity

Sportswear retailer Nike Football celebrates the "brilliance of attacking football" with a new brand identity.
News

Sportswear retailer Nike Football celebrates the “brilliance of attacking football” with a new brand campaign.

It stars Alexia Putellas, Kylian Mbappe, Ronaldo Fenomeno, Ronaldinjo Gaucho, Giulia Gwinn, Erling Haaland, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo, Wayne Rooney and Vini Jr.

The refresh, titled ‘Scary Good’, highlights the brand’s drive to push the game through “creative expression and performance innovation”.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


“I am proud to stand side by side in a cast made up of the world’s most disruptive attackers in a campaign that shows the influence women have over global football,” said Putellas.

The brand identity tells the stories of the pitch, echoing its legacy of “historic creativity”. It features nine films spanning a variety of genres, including horror, legal infomericals, and cartoons.

‘Scary Good’ will be kicked off by the launch of a 60-second montage highlighting some stand-out moments from the other films.

It will be followed by the first spot on July 1, starring Alexia Putellas as a late-night hotline psychic.

News
News

Share:

WATCH: Nike enlists help of Football superstars to launch new brand identity

Sportswear retailer Nike Football celebrates the "brilliance of attacking football" with a new brand identity.

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

Sportswear retailer Nike Football celebrates the “brilliance of attacking football” with a new brand campaign.

It stars Alexia Putellas, Kylian Mbappe, Ronaldo Fenomeno, Ronaldinjo Gaucho, Giulia Gwinn, Erling Haaland, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo, Wayne Rooney and Vini Jr.

The refresh, titled ‘Scary Good’, highlights the brand’s drive to push the game through “creative expression and performance innovation”.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


“I am proud to stand side by side in a cast made up of the world’s most disruptive attackers in a campaign that shows the influence women have over global football,” said Putellas.

The brand identity tells the stories of the pitch, echoing its legacy of “historic creativity”. It features nine films spanning a variety of genres, including horror, legal infomericals, and cartoons.

‘Scary Good’ will be kicked off by the launch of a 60-second montage highlighting some stand-out moments from the other films.

It will be followed by the first spot on July 1, starring Alexia Putellas as a late-night hotline psychic.

News

RELATED STORIES

Most Read

Latest Feature

Latest Podcast

Menu