Health and beauty retailer Boots has partnered with ‘packing guru’ and holiday expert Chelsea Dickenson to offer shoppable bundles, curated product lists, and smart packing tips.

The new campaign will see Boots and Dickenson create shoppable packing lists and curated summer bundles designed to simplify online shopping and prevent shoppers from forgetting essentials.

According to the retailer, these bundles will contain essential items for people to enjoy for festivals, beach trips, and holiday adventures; with each bundle set to be priced at £20 each.

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“Packing shouldn’t be stressful, it should be part of the excitement of going away. However, so many people forget the basics, which can really throw off the start of a trip,” said Dickenson.

“My top tips? Always lay everything out before it goes in your bag, group items by category, and decant your toiletries into travel-sized bottles to save space. And don’t forget to create an outfit plan, use compression cubes or vac bags to slim your clothing down and roll any extras into the crevices of your bag and suitcases. Make the most of the space.”

To amplify the campaign, Boots has also partnered with Deliveroo, which will now provide delivery services for the bundles across 75 UK holiday ‘hotspots’.