Car manufacturer Nissan has teamed up with TikTok influencer Rob Mayhew to launch a “hot-take” interview series with top marketers at Cannes Lions.
The industry professionals shared their insights into marketing, mobility, culture, creativity and the future of brands from inside a Nissan Silence 04 Nanocar.
The interviewees included Gareth Dunsmore of Nissan, Patricia Borges of Diageo, Isobel Sita-Lumsden of TikTok and Reckitt’s Efrain Eyala.
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Rob Mayhew is a comedy writer and performer who releases daily sketches about the agency world.
“Cannes Lions, with its big creative energy, is the perfect stage to showcase the disruptive power of small ideas. The Silence Nanocar is the ultimate city accessory; compact, stylish, and made for modern urban life,” said Gareth Dunsmore, managing director e-Micro Mobility at Nissan.
It reflects our ambition to make electric mobility more accessible, adaptable, and relevant to the way people live today.”
