Supermarket chain Asda has partnered with Unilever to get families more active this summer with a new sports-focused campaign kicking-off next week.
Founded by former England rugby stars Will Greenwood and Austin Healey, the ‘Festival of Sport’ will give children the opportunity to try new sports, learn new skills and have fun.
The global brand’s campaign will offer customers the chance to win as many as 200 family tickets to the event, which is set to run from 2-4 August at Packington Estate in Warwickshire.
“Unilever and Asda share a deep commitment to supporting families and communities across the UK,” said Unilever customer director for Asda Jo Taylor.
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“Festival of Sport is a fantastic opportunity to encourage active lifestyles, and we are proud to partner with Asda to bring this exciting event to life to help families enjoy a fun-filled day of sport and healthy activity.”
The wider promotional push will also include 50,000 free sports lessons for children, which will be made available across the UK from 12 June to 16 July.
Asda chief commercial officer Kris Comerford said: “We’re delighted to partner with Unilever and Festival of Sport to bring this opportunity to our customers.
“Supporting families and promoting healthier lifestyles is central to what we do, and this campaign helps us provide children with access to activities that inspire confidence, encourage physical activity, and create lasting memories,” he added.
