Coffee brand Nespresso is kicking off its summer activity with a new series of films starring former England, Manchester United and Real Madrid star David Beckham.
Developed by Beckham’s own production firm Studio 99, the paid social campaign will be running across a wide range of platforms from today (5 June) through to 10 August.
The three short spots showcase Beckham enjoying a selection of Nespresso moments, and are intended to illustrate the variety of the Swiss brand’s offering.
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In one film, Beckham can be seen exploring London’s bustling streets while enjoying the new limited-edition Pistachio Vanilla Over Ice coffee in a matching Pistachio Tumbler. Another short sees him taking a moment out of his busy lifestyle to enjoy Nespresso’s Active blend.
A third film delves into the Nestlé-owned firm’s decaffeinated options, in a bid to tap into the “growing consumer demand for premium decaf options.”



