Nespresso will take over the Outernet for the next week to mark the launch of a new collaboration with UK social enterprise Change Please, which focuses on tackling homelessness.
Nestlé ups marketing spend in 2023 in the face of crippling global inflation
Nestlé upped its marketing and advertising spend by 0.8% across 2023, despite a 1.5% drop in year-on-year sales to £83 billion.
Nespresso pulls off major coup with David Beckham signing
David Beckham has inked a lucrative deal to advertise Nespresso Coffee, joining Hollywood legend George Clooney on the brand’s celebrity partner roster.
Nespresso re-unites Clooney and Dujardin for Unforgettable Taste campaign
Nespresso has reunited Hollywood stars George Clooney and Jean Dujardin in its latest ‘How far would you go for Nespresso’ sequel, eight years…
The good, the bad and the ugly: are celebrity endorsements always a good idea?
MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
George Clooney holds empty Nespresso cup to highlight dangers of climate change
Nespresso is marking the upcoming International Coffee Day with a new campaign highlighting the threat that climate change is posing to…
