Retailer Marks & Spencer is inviting its customers to celebrate “all the small things that make summer unforgettable” with a high-energy new campaign film.
Crafted by London-based agency Mother, the spot is set to Blink 182’s 1999 hit ‘All the Small Things’ and idealises summer snapshots, from getting hit by the balmy holiday air as you step off the plane, to that first refreshing dip in the hotel pool.
The campaign showcases the high-street retailer’s summer 2025 fashion proposition, aiming to position it as a “leading destination for stylish, quality clothing”.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“It’s the small moments, tucked between big plans, that often feel the most memorable,” said Kirsty Minns, partner at Mother Design.
“With ‘Summer Like You Mean It,’ we’re showing how a holiday in style can transform those little moments into the big, special memories they truly are,” she added.
The wide-ranging campaign will run across TV, digital, and social media platforms, with high-impact out-of-home placements set in London, Manchester, Edinburgh, Liverpool and Sheffield.
