Swiss coffee brand Nespresso has appointed the newly-created Publicis network Leo to run its global creative account, at the conclusion of a competitive pitch process.
According to Campaign, the agency won out in a three-way shoot out against the previous incumbent McCann WorldGroup and two other unnamed firms.
McCann WorldGroup had worked with the Nestlé-owned business for the last two decades out of its Paris office on a project basis, and its parent firm IPG will continue to work with Nespresso via its MRM, UM, FutureBrand and Weber Shandwick brands.
On Nespresso’s decision to appoint Leo, a McCann Worldgroup spokesperson said: “We’re incredibly proud to have worked with this iconic coffee brand to turn it into a global phenomenon.
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“From the highly successful collaboration with George Clooney to the power of the ‘Nespresso what else?’ platform, our partnership has created work that has built a new premium coffee brand around the world.”
Publicis launched Leo in January this year after opting to merge Leo Burnett and Publicis Worldwide into a single entity. Leo Burnett UK does however continue to operate as a standalone brand.
