PepsiCo’s 7UP has unveiled a new global platform to showcase “the perfect thirst-quenching sip”.
Titled ‘Super Duper Refresher’, the marketing drive builds upon the firm’s heritage.
As part of the creative platform, the brand will unveil new product launches, campaigns and real-world experiences.
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Salman Butt, senior marketing director at 7UP said: “Since its creation, 7UP has been bringing delicious beverages to the world, and we’re continuously exploring different ways to refine and advance the Super Duper Refresher experience for today’s consumer.
“Our commitment to innovation drives us to push boundaries – whether it’s evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world.”
It will also introduce consumers to a new musical logo, designed to capture the “feeling” of drinking the pop.
Product launches will include the pink lemonade flavour debuting in the UK; the extra fizz range launching in Egypt and the UAE and mint lemonade, rolling out in Pakistan.
