Nike hosts launch event for women’s football kits

Sportswear retailer Nike unveiled its 2025 Women’s Federation Kits at a launch event in London.
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Sportswear retailer Nike has unveiled its 2025 Women’s Federation Kits.

The retailer revealed primary and secondary kits for England, Netherlands, Norway, Nigeria and France. The kits were designed using Dri-FIT ADV, which helps athletes stay cool by moving sweat away from the body to aid in quicker evaporation.

Nike analysed data specific to female athletes to help decide the placement of ribbed and mesh design features throughout the uniform. It highlighted that this approach led to the addition of a new side panel, enabling increased stretch, breathability and movement.


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Sustainability was also a concern when designing the uniforms, according to the brand. It said: “Nike designers made sustainable considerations in creating every aspect of the new kits.”

A launch event was hosted at Dock X in Canada Water, London on 13 May. It was attended by players from across the globe, including Lioness Lucy Bronze and Norway’s Ada Hegerberg. There was a special performance by British rapper Ms Banks.

The kits and collections will be available at nike.com and selected retail stores over the coming weeks.

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Nike hosts launch event for women’s football kits

Sportswear retailer Nike unveiled its 2025 Women’s Federation Kits at a launch event in London.

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Sportswear retailer Nike has unveiled its 2025 Women’s Federation Kits.

The retailer revealed primary and secondary kits for England, Netherlands, Norway, Nigeria and France. The kits were designed using Dri-FIT ADV, which helps athletes stay cool by moving sweat away from the body to aid in quicker evaporation.

Nike analysed data specific to female athletes to help decide the placement of ribbed and mesh design features throughout the uniform. It highlighted that this approach led to the addition of a new side panel, enabling increased stretch, breathability and movement.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


Sustainability was also a concern when designing the uniforms, according to the brand. It said: “Nike designers made sustainable considerations in creating every aspect of the new kits.”

A launch event was hosted at Dock X in Canada Water, London on 13 May. It was attended by players from across the globe, including Lioness Lucy Bronze and Norway’s Ada Hegerberg. There was a special performance by British rapper Ms Banks.

The kits and collections will be available at nike.com and selected retail stores over the coming weeks.

AgenciesBrandsCreative and CampaignsNews

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