Music streaming service Spotify is celebrating the “iconic fandoms” of some of pop and rock’s biggest stars including Chappell Roan, Oasis and Olivia Rodrigo in a new out-of-home campaign.
Set to run across both the UK and the US, the work also features the likes of Doechii, Rosalía and Turnstile; with each fandom brought to life through film photography and concepts that honour the fan traditions that make these communities “unique”.
The creative also pays homage to how millions of fans turn to Spotify to “immerse themselves in fan culture”, showcasing how the platform also offers access to tickets and “exclusive” artist content.
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In the UK, the campaign will run across London, Manchester and Birmingham, and will include high-impact OOH placements such as the 1 Quaker Street takeover in Shoreditch (from 21 April) and a presence on the London Underground.
Further out-of-home executions will be live from 14 April at Albion Street East in Manchester City Centre, and Lichfield Road at Aston Station in Birmingham.
The work follows on from the Swedish brand’s interactive activation at Outernet London in December, in which it laid bare London’s listening habits.
