Banking group Chase has been unveiled as the new lead sponsor of ITV’s coverage of England senior men’s football matches through to June 2026.
The deal will include all of the team’s 2026 FIFA World Cup qualifiers, and will build on the JP Morgan-owned firm’s status as the official banking partner of the Home Nations Football Associations (England, Scotland, Wales and Northern Ireland).
With all games set to broadcast live on ITV and ITVX, the sponsorship will run across TV, digital and social media, and will feature a 10 to 15-second intro either side of the half time break, and a five-second closing ident at the end of the coverage. Ten-second bumpers across streaming content on ITVX will also support the sponsorship.
“We’re thrilled to partner with ITV and connect with passionate fans to showcase our brand on one of the most dynamic platforms in sports entertainment,” said Deborah Keay, UK CMO at Chase.
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“It’s another big year for football and we’re excited to be part of the action and to engage with audiences in a way that celebrates the spirit of the game.”
Creative strategy and execution was handled by EssenceMediacom, as well as sponsorship management, media planning and buying.
“Few things bring the nation together like live sport, particularly when it’s free to watch on ITV. I’m very happy to welcome Chase as our sponsor of all our upcoming England Senior Men’s matches in such a key year for the sport ahead of the 2026 World Cup,” added Mark Trinder, ITV director of commercial sales and partnerships.
Image above (l-r): England football stars Declan Rice, Reece James and Myles Lewis-Skelly.
