Retailer Marks & Spencer is celebrating the start of spring with a vibrant new fashion ad that showcases its new range of seasonal women’s wear and accessories.
Developed by London-based creative agency Mother, the brand’s ‘Love That’ campaign will centre around a new 30-second spot.
According to Marks & Spencer, the work has been designed to ‘inspire the nation’ and help it ’embrace the simple magic of a compliment’, forming part of its strategy to strengthen its style credentials and maintaining its position as a market leader.
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Anna Braithwaite, Marks & Spencer Clothing and Home marketing director, said: “The joy of giving and receiving compliments reinforces the idea that life is better lived with style, making it the ideal theme for our Spring collection. ‘Love That’ encourages all women to celebrate each other’s fashion choices.”
With media planning and buying handled by Mindshare, ‘Love That’ will launch in two phases, showcasing Marks & Spencer’s Spring 2025 collection with spontaneous moments of connection between the cast.
The film follows on from the brand’s blockbuster Christmas spot, which celebrated festive transformations and featured Britain’s Got Talent’s Skylar Blu.
