Tech retailer Currys is showcasing its trade-in proposition with the launch of the latest instalment in its ‘Beyond Techspectations’ brand platform.

Crafted by London agency AMV BBDO, the campaign is centred around a pair of films that dramatise the shocked reactions of customers when they discover how much money they can save using the firm’s trade-in deals.

In one spot, we see a couple so shocked to find out they can get £250 off a new TV by trading in their old one that they collapse into a ball pit. In another we see a similar reaction from a woman after she is told that her old vacuum cleaner entitles her to 10% off selected small appliances.

“We really like this ball pit concept. It uses humour to show how our colleagues go above and beyond and also offers an unexpected surprise as the customers fall back in incredulity at our enhanced trade-in offers,” said Aisling Lancaster, Currys head of brand and advertising.

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“That’s why if a customer wants to buy something new, our trade-in offering gives them that all-important bridge between old and new tech, saves them some money and ensures their unwanted tech is given a longer life too.”

With media planning and buying handled by Publicis’ Spark Foundry, the new pair of ads will run nationwide across TV and online channels, including TikTok, YouTube and Meta.

In a statement, AMV BBDO creative directors Jez Tribe and Dave Westland added: “We love how these scripts build on the well-established idea that Currys’ trade-in deals are shockingly good.

“The staff know just how unbeatable the offers are, so they have well drilled procedures to keep their stunned customers safe. It’s yet another fun way to tell the story of Curry’s colleagues’ dedication to delivering extraordinary customer service.”