Media group Time Out has collaborated with Pepsi Max to showcase some of the best spots to eat and drink in cities across the UK.

The campaign titled ‘Top Eats’ will run throughout 2025.

The first phase of the collaboration features a digital interactive map spotlighting Time Out’s recommendations for the best places to eat in Manchester, Glasgow, Birmingham and London.

The map also includes videos and recommendations from Pepsi’s influencers, Pepsi hotspots and Pepsi Pioneers.

Gareth Thomas, Time Out’s director of strategic partnerships, said: “Our partnership with Pepsi Max is a great example of what Time Out does best, bringing to life the best of the city, with a focus on the experiences people love most, like great food and drink.”

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He added: “This collaboration with such a globally recognised and iconic brand will see us create an innovative, multi-channel campaign that resonates with our audience, bringing our trusted expertise to life through co-branded digital maps, engaging social content, and curated editorial features.”

The marketing drive will run across social media, editorial, newsletter inclusions and display advertising.

PepsiCo Beverages UK senior marketing director Steven Hind said: “Time Out is the perfect partner for Pepsi MAX for this campaign. We’re all always on the lookout for a great meal out and Pepsi is here to elevate that experience. Bringing together our passion for food and Time Out’s expertise in dining out, we’re pleased to put Top Eats on the map, literally.”