Ecommerce firm Ebay UK has been named as the headline sponsor for ITV2 and ITVX’s second series of Love Island: All Stars, marking its sixth consecutive year of collaboration with the TV brand.
The move will see the online commerce site kit out participants in the very best ‘pre-loved’ attire available, promoting its free-to-sell option for used clothes, with the average UK shopper currently holding onto an estimated £400-worth of unworn items.
Ebay’s partnership with the popular series has proved to be a boon to so-called ‘pre-loved’ fashion on the platform, which has enjoyed a 400% increase in searches since last year’s season alone.
“We started this partnership to show people the potential of shopping pre-loved, and the incredible assortment of fashion there is to enjoy on eBay. As we enter our sixth season of filling the villa with pre-loved gems, we’re striving to get viewers selling pre-loved, as well as buying, now it’s free to sell on eBay!” Ebay UK head of fashion, Jemma Tadd said.
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“We are proud to be making it easier for people to sell their unwanted items, keeping more clothing out of landfill and helping people make space for things they love.”
Featuring contemporary ‘islander’ favourites such as House of CB, Rat & Boa or Poster Girl, the Love Island shared wardrobe will continue to celebrate a mix of high-end designers and high street brands.
ITV director of BE Studio, Bhavit Chandrani added: “Ebay’s sponsorship of Love Island continues to have positive impacts both on-and-off screen, and we are delighted to have them return as our headline sponsor for Love Island All Stars S2, marking six series of partnership.
“With a truly 360 campaign, we are proud that the sponsorship continues to drive conversations and shift habits against key younger audiences. All Stars promises to brighten up January, and our returning islanders will have access to the amazing pre-loved shared wardrobe.”
