London PR agency Clarion Communications has been appointed by French global frozen bakery and patisserie brand Bridor as its retained B2B PR outfit.

The move will see the agency, which also has offices in Edinburgh and Glasgow, take on responsibility for communicating Bridor’s category expertise to targeted trade audiences, and for increasing general brand awareness.

“Clarion was the right agency to take our business to the next level. Their experience in providing strategic and creative PR campaigns that are targeted for the B2B audience- specifically food service- was what was most appealing to us,” said Bridor Northern Europe sales director, Erwan Inizan.

“They clearly demonstrated their understanding of the industry and our business, which is incredibly important to our future success. We are looking forward to launching our new campaign in 2025.”

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Clarion Communications’ appointment will additionally see it given oversight of the global frozen bakery leader’s trade media buying, in order to deliver a more cohesive strategy.

Clarion Communications CEO Amanda Meyrick said: “We are thrilled to be working with Bridor. The company is a category leader, creating exceptional products that we are proud to be sharing with the industry.

“Our Foodservice arm of the business continues to grow as a result of the work that we deliver for our clients. With the addition of our Studio design team, we can offer our clients even more services all under one roof that they can greatly benefit from.”

This latest account win marks a successful period for Clarion Communications, which also secured premium airline Cathay Pacific’s account earlier this month.