Airline Cathay Pacific has selected Clarion Communications to be its retained agency for consumer and B2B public relations and influencer marketing.

The premium airline chose the agency after a competitive pitch process.

Cathay Pacific regional PR and social manager Helen Gorrod said: “We were searching for a partner which could truly capture the essence of Cathay Pacific as a travel and lifestyle brand, reaching our target audience in fresh and engaging ways.

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“Clarion impressed us with its deep understanding of consumer insights and ability to translate those insights into truly creative, impactful campaigns. We felt a genuine connection with the entire Clarion team – their passion and enthusiasm were contagious. We’re incredibly excited to embark on this journey together.”

Clarion Communications managing partner, Sue Roberts said: “Partnering with a legacy brand like Cathay Pacific, renowned for its commitment to excellence and innovation, is an absolute honour for Clarion Communications. We’re incredibly excited to bring our passion for creative storytelling and strategic brand building to this partnership, crafting ‘high-flying’ campaigns that capture the hearts and minds of travellers.

“The fantastic chemistry we’ve already built with the team at Cathay Pacific makes this even more exciting – we are more than ready for take-off!”

Clarion Communications has also recently won accounts with Bread & Butter Wines, Danone, Evans Evans Tours, and Hovis.