Children’s charity Punchdrunk Enrichment has teamed up with Mother Design for its latest campaign to highlight the impact donations can have in fostering a child’s imagination. The organisation brings immersive theatre to schools, families, and communities.

The campaign ‘Give a Big Imagination’ showcases the charity’s ‘Big Give Christmas Challenge’. The challenge doubles every donation made between now and 10 December, with all funds raised going towards funding a creative arts project for schools in Brent.

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Mother Design creative director, Jo Tulej said: “We were honoured to collaborate with Punchdrunk Enrichment on this important initiative. Their work in schools combines creativity and learning in ways that leave a lasting impact on children and teachers alike. This campaign was all about showing how a simple donation can ignite the imaginations of children who need it most.”

The project will bring Punchdrunk’s immersive learning techniques into classrooms and culminate in a performance at Punchdrunk Enrichment Stores, in Wembley Park.

The ad uses photography from previous Punchdrunk Enrichment workshops, which showcase children engaged with the charity’s work.

Punchdrunk head of communications JoJo Tyhurst said: “At Punchdrunk Enrichment, we believe creativity should be at the heart of every child’s education. This project is about bringing magic and possibility to classrooms that need it most, and with the support of Mother Design and the Big Give Christmas Challenge, we hope to inspire donors to help us make this vision a reality.”