Music streaming platform Spotify is showcasing London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet on Tottenham Court Road.

The ‘Wrapped’ installation will be in place at the venue today (5 December) and marks a wider push for the Swedish brand’s annual ‘Wrapped’ feature that compiles a listener’s yearly personal information into a bite-sized presentation and playlist suggestions.

Featuring giant-sized LED screens, the activation will lay bare London’s listening data for 2024 – featuring personalised prompts such as “London, you listened for 77 billion minutes this year. That’s enough time to soundtrack 1.5 billion loops of the Circle Line.”

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Speaking to Campaign, Spotify UK marketing lead, Lucy Edwards said: As you can see from the visuals of Wrapped this year, it’s very vibrant, the energy is there.

“We really wanted to bring it to life in a space that could do that justice. So the high quality, advanced screens they have here that do that, and the central location was a big, big winner for us.”

The city’s dedicated ‘Wrapped’ also reveals that Camden has very much stayed true to its guitar-rock roots, whilst Sabrina Carpenter’s pure pop tones came out on top in Islington.