London-based independent creative agency Mother has appointed former Wavemaker CEO Paul Hutchison as its new head of media.
Hutchison joins Mother from his role as CEO of Sydney-based agency Bohemia, having previously spent four years as Wavemaker’s CEO.
During his time at the WPP-owned agency, Hutchison worked with a variety of big-name clients including banking group Nationwide, rail operator Eurostar, BMW/Mini, and the UK government.
He began his career as a planner at the creative agency DLKW (now MullenLowe), before moving on to work at Vizeum and MEC.
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Hutchison commented: “I first met Mother when we worked on Coca-Cola together. Since then, I’ve always been a massive fan of their approach of applying creativity to everything.
“With one of the strongest agency leadership teams anywhere in the world, time and again, they manage to bring something different and relevant to our industry. The opportunity to join the team, and to help to bring the Mother media vision to life in the UK and internationally is one I simply couldn’t resist.”
Mother partner, Katie Mackay-Sinclair added: “We’re sure that Hutch will bring radical accountability to how we approach media, he has high standards and is primed to bring a bit of media rebelliousness to the UK market – for clients and for creativity, the need has never been greater.”



