Audio brand Beats by Dre has recruited Manchester City and Norway stalwart Erling Haaland to feature in its latest campaign.
The spot was filmed in Haaland’s home country, showcasing the footballer participating in an extreme workout.
A portfolio of Haaland’s favourite products from the brand, including the Beat Fits Pro, Beats Solo 4, and the Beats Pill are featured throughout the ad.
According to Beats by Dre, the film spotlights Haaland’s strength while “playing to the striker’s dry humour and personality”.
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Erling Haaland said: “The wide range of Beats products keeps me motivated, so teaming up on this new film in Norway was awesome.”
Haaland is a Norwegian Forward who plays for Premier League club Manchester City and the Norwegian national team. He has been awarded the Premier League Golden Boot twice in succession.
All styles found in the ad can be purchased online or in stores now.
The brand was founded in 2006 by Dr Dre and Jimmy Iovine and was acquired by Apple in 2014.



