WPP has acquired sonic branding company Amp in a bid to strengthen WPP’s offer in experiential branding.
Budweiser to transform billboard into music stage ahead of The Brits this weekend
Budweiser is turning one of its billboards in Shoreditch into a stage to champion female artists ahead of The Brits this weekend.
‘2 High 2 Care’ ad banned for inappropriately targeting children
A YouTube ad for music artist Sickotoy’s single, ‘2 High 2 Care’, has been banned by the ASA for inappropriately targeting children.
In Pictures: The launch of Coke Studio
Yesterday, Marketing Beat attended the launch of the platform at London’s music venue, Troxy
Nod off to Faithless Insomnia sleep remix, in partnership with OTO CBD
In a collaboration with OTO CBD, electronic band Faithless has remixed their iconic 90’s song Insomnia into a 27-minute sleep track.
Spotify and FC Barcelona unveil ‘first-of-its-kind’ partnership
Spotify and FC Barcelona have announced a new partnership making the audio streaming service the main sponsor of the football club giant.