McDonald’s has pulled out all the stops in its latest campaign ‘The Gift of McDonald’s, in which the fast-food giant offers up an epic light show set to the global dance hit ‘Satisfaction’.
The new work, part of the Fancy a McDonald’s? brand platform, was created in partnership with creative agency Leo Burnett UK.
The campaign is centred around a 60-second film that follows two parents taking a break from their Christmas preparations. As they spot the iconic golden arches in the distance, their decision to visit McDonald’s is brought to life through a spectacular light show.
The film, directed by award-winning Nicolai Fuglsig, premiered during the launch of ‘I’m a Celebrity… Get Me Out of Here!’ on ITV.
“This Christmas, we’re celebrating the well-deserved gift of McDonald’s in all the moments our customers need it most,” Leo Burnett UK ECDs, Andrew Long and James Millers said.
“From showcasing the feeling of joy an invite to McDonald’s creates with an epic light show, to delighting fans with an epic gift drop, this campaign sets out to ensure everyone can enjoy some McDonald’s satisfaction.”
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A nationwide gift drop will enable lucky customers to search for hidden gift tags across the UK, bagging daily offers, free food and exclusive merchandise through the restaurant’s app.
For the first time, the brand will also be launching a range of festive merchandise. From Grimace bucket hats to Birdie socks and Christmas lights, these will be available as prizes through the MyMcDonald’s Rewards programme and for purchase on the new Golden Arches Unlimited e-commerce site.
“Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops, and endless wrapping,” said Michelle Graham-Clare, chief marketing officer, SVP at McDonald’s.
“It’s easy to forget to take a moment for yourself or with your loved ones. That’s why we’re reminding everyone that the perfect festive break is always just around the corner.”
