Ford unveils its docu-series ‘Charge Around the Globe’ featuring American travel influencer Lexie Alford, otherwise known as Lexie Limitless.
The three-part series, which will premiere on Prime Video, follows Alford’s journey to become the first person to travel around the globe in an electric Ford Explorer.
The project was initially conceived by AMV BBDO – Ford’s previous creative agency – and planned, produced, and documented by Wieden+Kennedy London through its in-house production studio, WracK.
The series was produced in collaboration with BAFTA winners, director Chris Faith and executive producer and format creator Mark Saben.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario,” said the car manufacturer’s European marketing director Pete Zillig, who said the show embodied “the true ‘can do’ spirit” of Lexie, the Explorer, and Ford.
“We have proved what is possible in an electric vehicle and hope this story reaches a wider audience and helps unleash a bit more ‘can do’ in all of us,” he added.
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According to streaming platform, Prime Video, the series aims to address concerns from many consumers about the capability of electric vehicles.
The series takes the viewer through 27 countries, starting and ending in Nice, France.
Wieden+Kennedy creative director David Coleman added: “This was the ultimate test – not just for the Ford Explorer EV, but for the future of electric travel. Lexie and the Ford Explorer EV exceeded every expectation, even breaking a world record along the way.
“World records don’t come easy, and this journey pushed everything – including our production capabilities – to new heights. None of it would have been possible without the incredible teamwork between Ford, Lexie, Mark, Chris, and all our creative partners who brought this series to life.
Wieden+Kennedy creative director Curro de la Villa continued: “It’s exciting to bring an automotive campaign to life where the vehicle is confident enough to step back, enabling someone from the audience to take on a challenge of this scale.”
“Instead of simply telling the story of the car, we get to show what the vehicle is capable of in 200-day journey real-world conditions. From the start, we set out to make something we’d want to watch ourselves – content that makes you stop and stay to watch along.”
