Creative agency T&Pm has announced the appointment of Victoria Appleby as its new UK CEO. 

Appleby joins T&Pm from Channel 4, where she worked as head of sales, overseeing all network agencies and developing a reputation as something of a creative media force. 

With more than two decades of experience in advertising and media, Appleby has built her career at respected agencies such as EssenceMediacom and Wavemaker.

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Her industry accolades include being named one of IPA & Campaign’s Women of Tomorrow, featuring in Business Insider magazine’s 30 most creative women in advertising and most recently being recognised as one of the Top 50 Women Gamechangers in TV.

“Her exceptional leadership skills, combined with her passion for creativity and innovation, align perfectly with our vision for the future of the agency,” said Jack Swayne, T&Pm partner. 

Appleby’s appointment comes at a crucial time for T&Pm as the agency continues to expand its integrated creative and media offering, powered by AI. 

Appleby added: “I am incredibly excited to join T&Pm and lead the UK team at such a transformative time for the industry. T&Pm’s commitment to combining talent and technology to fuel brand growth is truly inspiring, and I look forward to working with the team to deliver exceptional results for our clients.”