M&Ms has partnered with Amazon MGM Studios’ holiday action film, Red One. The film is set to be the first in an upcoming Christmas franchise, starring Dwayne “The Rock” Johnson, Chris Evans and JK Simmons.
Creative agency T&Pm has devised a campaign involving the notorious Red M&M – who is naturally furious about not being involved in a film that bears his name.
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In one advert, Red hijacks the Red One trailer by superimposing himself into it. He also adds himself and other M&Ms to the movie poster and pleads his case to Red One’s stars across a range of social media posts.
Red One hits theatres UK-wide on 15 November.
