The Data and Marketing Association (DMA) CEO has said the DMA offers its “full support” to proposals in the government’s new Data Use and Access Bill.
The government expects the new bill to boost the UK economy by up to £10 million by making data-sharing more efficient.
Measures include greater regulation of digital identity for online actions where you do not need to show physical ID but can be identified digitally providers, who will be issued with a trust mark and will have rules around using data for third party marketing.
The Information Commissioner’s Office (ICO), which regulates data and security, will also be revamped, with a new structure and further powers of enforcement.
DMA CEO Chris Combemale said: “We welcome the focus on economic growth and improved public services enabled by data sharing, which we believe will promote public and private sector collaboration and enable businesses to communicate with their customers more effectively.”
The DMA has previously backed calls for the government to pass the Data Protection and Digital Information Bill (DPDI) as part of helping to achieve a balance between “innovation and privacy”.
The DPDI bill fell off the agenda as it was not completed by the end of the previous government’s “wash-up” period, a period of time it has to resolve any uncompleted legislation before a General Election.
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“The DMA has long been committed to fighting for essential reforms in data protection legislation and skills that are essential to our members, their customers, their teams and the economy, and we are pleased that the new Bill puts technology and data protection at the heart of the economy,” Combemale said.
He added that the DMA has always been committed to getting the balance right between protecting privacy and promoting innovation and said its members welcome a “high level of data protection” and the “accountability framework”.
“Getting the balance right is essential to building trust in both the public and private sectors, ensuring that people have confidence in the modern products and services that will improve their lives.”
“We are in full support of the government’s vision to unlock the power of data to grow the economy and improve people’s lives, and look forward to continuing to support our members in line with the new measures introduced to Parliament,” Combemale said.
It will also impact the way data is handled in finance and across key public services including the police and NHS.
