Superdrug has signed up Gemma Collins as its ‘Beauty Boss’ ambassador to support its festive seasonal offer and in-store beauty services.
The ex-The Only Way Is Essex star will front a YouTube mini series in which she’ll invite friends and family to enjoy a chat and beauty treatment at her fictional Superdrug Beauty Studio.
The humorous series will show celebrities reclining in her salon chair and indulging in everything from make-up to nails and fake tan.
Superdrug chief commercial officer Simon Comins said: “The GC is the perfect partner for Superdrug this festive season. With her candid opinions, expert eye for beauty and touch of diva, we know she speaks to our customers. We are excited to welcome Gemma to the Superdrug team and can’t wait to share her hilarious Beauty Boss series with Superdrug and GC fans.”
The first of three episodes aired yesterday (22 October) on the retailer’s YouTube channel and will feature ex-Towie and House of Sims star Chloe Sims who visits the ‘GC: Beauty Boss’ for a luxury gel pedicure.
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Episodes 2 and 3 will air on 6 November and 4 December respectively. The series will show podcaster and You-Tuber Adeola Patron join her to delight over Black Friday steals and unwrap Christmas gifts.
Speaking about the partnership, Gemma Collins said: “I am so excited about this partnership with Superdrug, because since a young girl it was my go-to place. It’s always fun shopping at Superdrug and gets even better when checking out at the till with all the fabulous extras like members pricing and VIP Rewards.”
“It’s literally like heaven to me. I wanted to get involved in this campaign because everyone has had a bit of a year with the cost-of-living crisis but there’s so many amazing offers at Superdrug. Father Christmas and Mrs Claus really have come to town this Christmas at Superdrug.”
